Unlocking the Power of Video Services for Business Growth
I was thinking a lot about video and its use to grow one’s business. I’ve been in this “business” called video and film production in one form or another for a very long time (30 years or so!), and I remember many years ago when everyone wanted video production services for their company, whether large or small. They all got the gist of what a good or great video could do to convey their message, or introduce a new product or service, or just have a way to show what they did to new potential customers.
Marketing 101 basically. And then it all slowly died off for some reason or another, and the video production business, for business, wasn’t as important it seemed.
So here we are now with so many outlets for “content” through the magic of streaming, websites that can handle decent quality video, and social media. Wow.
In the digital age, video services have become a pivotal tool for businesses aiming to enhance their reach and engage their audience effectively. Whether you're a small startup or an established corporation, leveraging video content can significantly impact your marketing strategy.
And here’s how.
Types of Video Services
Corporate Videos
Corporate videos are tailored to communicate a company's brand message internally or externally. These videos often include company overviews, executive messages, and internal training sessions. Corporate videos can be shot with one or two cameras, feature “B-Roll” as we call it — additional footage that adds “color and interest” to what would normally be a video of a talking head - great for cutaways and such that enhances what is being talked about - whether from an interview or Voice Over.
Marketing Videos
Got a new product or service you want the whole world to know about (or just a target audience)?
Marketing videos are designed to promote products or services to potential customers. They can take the form of advertisements, product demonstrations, or customer testimonials, and are a great way to show what you provide.
Training and Educational Videos
Training videos are essential for employee onboarding and continuous education. Educational videos also serve as valuable content for customers seeking to learn more about a product or service. Some ocmpanies have in-house departments that do this, and some don't. We have plenty of experience in creating fun and unique training and educational videos that won’t put your team to sleep…
Benefits of Video Services
Enhanced Engagement
Videos capture attention more effectively than text or static images. They are engaging and can convey complex information in an easily digestible format. Think about it. A PowerPoint always seems to come to life when it has videos. Or, just produce a nice, concise to the point video and let it do all the “talking”…
Improved SEO
Incorporating video content on your website can boost your search engine rankings. Videos increase the time users spend on your site, a factor that search engines consider when ranking pages.
Brand Visibility and Awareness
A well-produced video can significantly enhance your brand's visibility. By sharing videos across social media platforms, you can reach a wider audience and increase brand awareness. At Greg Schumsky Films, we strive to create videos that truly stand out from the competition, through the use of cinematic cameras, and that classic wide-screen movie feel that others don’t tend to offer.
Choosing the Right Video Service Provider
Assessing Experience and Portfolio
When selecting a video service provider, it's crucial to review their portfolio and experience. Look for providers who have worked with businesses similar to yours, and look for those who provide something unique that will set your project apart from all the others.
Understanding Your Needs
Clearly define your goals and objectives for the video project. Communicate these needs to potential service providers to ensure they can deliver the desired outcome.
Budget Considerations
Video production costs can vary significantly. Establish a budget early in the process and discuss pricing with providers to find a solution that meets your financial capabilities. At Greg Schumsky Films, we strive to not only do great work, but are willing to work with you on your budget - whether you’re a startup, a small mom and pop, or government organization, club, or large corporation looking to get something that’s truly different and memorable. We LOVE what we do and will always go above and beyond (at our own expense) to make are you not only get what you want, but also, something we are truly proud of as well!
So…
Video services are a powerful tool for any business looking to improve engagement, enhance SEO, and increase brand visibility. By understanding the different types of video services and carefully selecting a provider, you can harness the power of video to drive business growth.
